Ting!
You received a new notification!
The messages keep popping up on your smartphone screen or your desktop to let you know that one of your apps is having a sale, breaking news for you, or a message from your friend.
And, how many times in a day do you receive such notifications on your mobile phone or your desktop browser?
Too many, right?
The average US smartphone user gets 46 push notifications every day. (Report Source)
Those who use apps like Amazon, Facebook, and Twitter are already habitual to these kinds of messages.
Push notifications have become the go-to channel for organizations to engage and interact with their users. It is an efficient way to boost brand awareness and conversion rates.
A push notification is a message that pops up on the user’s device. It is almost like an SMS, sent to a mobile device from third-party applications once the user allows to receive them. It can only reach users who have installed your app.
Moreover, app publishers can send them at any time; users don’t have to be in the app or using their devices to receive them.
Push notifications can also be delivered to web visitors on desktop, as well as to wearable devices like smartwatches. These messages appear on the screen of a user’s mobile or computer, even if they’re not currently using that company’s application or visiting their website, making push an effective way to grab someone’s attention.
Push notifications allow your users to get timely updates and enable you to efficiently re-engage users with customized content. They can take multiple forms:
Statistics prove that push notifications are very important in digital marketing now. And, every small or big business should use this push notification marketing strategy.
Push notifications help you to attract more up-sales at particular touchpoints. It allows you to stay in touch with your users in a non-intrusive way. They send real-time updates and reminders that get your audience to regularly engage with your organization even if they’re not aware of a particular update or the current offer.
You can use push notifications to update your users about:
These types of push notifications can do a wide range of things, from reminding people that someone has sent them a message, to notify individuals to update his or her app for the advanced features, to provide reminders of special discounts and upcoming sales.
Look at this fashion e-commerce app creating a sense of urgency:
This encourages your audience to visit your website or application and take a particular action.
Your email list is extremely important, but people don’t give their email address too easily nowadays. Therefore, getting subscribers through a lead form or email is a difficult task.
But, the best thing about push notifications is that you don’t need to capture an email address. In fact, you don’t require any lead information at all!
People can simply subscribe to your web communications with just a single click. You can add your users directly to your subscriber list, with one-click opt-in permission. This doesn’t require any email address, contact details, or any other information to get subscribers added to your list.
In the example below, Uber asks users if they would like to receive the notifications.
Here’s a video explaining best practices for iOS push notification permissions:
Many mobile apps have a lot of potential users who have downloaded the app but don’t use it. Push notifications are a great way to turn these dormant users into active users.
Push notifications help you to re-market your website. Through push notification messages, show direct personal value (by using their name and other details) to engage users for the long term.
For example, if a user has left a few items in their cart, then you can just send them a notification and remind them about the products waiting in their cart.
Online users want to receive personalized content. They want businesses to care more about them.
Personalized marketing is far more engaging now, and people will react to content tailored to their requirements and interests a lot faster than some meaningless, generic twaddle.
80% of consumers are more likely to make a purchase when brands offer personalized experiences. (Source)
By personalizing your push notifications, you can connect with your potential customers in a special way. A simple way to put this into practice is by analyzing user behaviors and creating push notification campaigns based on pages visited, items clicked on, past purchases, and much more.
For example, Instakart sends a notification to its user based on their browsing history.
This type of marketing is not only cheaper, faster, and easier than email or social media, but it also enables businesses to build relationships with their users.
In today’s competitive business world, it’s significant to send out messages to the customers instantly. Push notification messages are delivered immediately.
Push notifications help you to interact with your users even if they have closed your website or the application on their internet browsers.
However, the only condition for the delivery of push notification is the Internet. In case of no internet, whenever a user starts using the Internet whether the website or the application is open or not, the notification will be delivered.
If you’re a marketer, you know the time and effort it takes to create a newsletter or an email. It isn’t simple to compose engaging copy, blogs, offers, and designs on the go. But, this isn’t the case with push messages as these are short and less time-consuming to create.
However, push notifications still need an eye-catching headline and a resonating message.
Furthermore, during email campaigns, the maximum emails may get trashed due to strict spam filters. However, push notifications does not come with such issues. It is a 100% communication medium where you are getting in touch with the visitor or prospect in real-time and delivering your message at the right moment.
No doubt, common web push messages can pull your users back to your website or mobile app, but this does not guarantee that the users will convert into potential customers. Therefore, it is important to target the appropriate audience.
Mobile apps can request for a user’s permission to access their location. And, if the users allow it, you’ll get a chance to personalize the customer experience with location-based push notifications. A mobile app can send notifications that are relevant to users in a particular area based on their time zone. Also, you can target users according to country, state or city.
For example, Foursquare is a local search-and-discovery mobile app which provides search results for its users. The app provides personalized recommendations of places to go near a user’s current location based on users’ previous browsing history and check-in history.
Moreover, you can offer users some discounts or specials when they’re in a specific area. This can help you attract users with a high level of personalization and relevance.
It’s all about targeting the right audience.
(Read more about how Geographic Call Routing Connects Customers and Businesses)
While creating push notifications it’s important to keep these few major aspects in your mind.
Timing and the frequency both are extremely important while sending the notifications. In an effort to make sure your customers remember you do not overdo push notifications to annoy them. Therefore, you need to test and trial to reach the exact metrics.
It’s crucial that your message is relevant and precise. For example, on a chilly winter evening, your offer should be related to Christmas or New Year. You cannot talk about the forthcoming summer to them.
A great copy is short and clear. You have only 100-120 characters to convey your message. Hence, keep it simple and appealing enough that no one can ignore your notification.
It’s old news that images and emojis are more fun than text. The push notification conversation has taken a new level where emojis and images express that words cannot explain. Add emojis and images in your notifications and personalize them to prove that you are truly dedicated to giving your user what they are looking for.
Push notification is a leading marketing strategy for businesses. Sending well-considered, relevant, and appropriate notification messages to users is a great marketing tactic. By planning carefully and focusing on your business goals, you can use push notifications to develop and maintain your customer base.
We have listed many reasons stating why push notifications are important for you. Do let us know in the comments section below which benefits of push notifications are more appealing to you.
Happy Marketing!
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