The Challenge

Managing 500,000 calls every month is no small task. Belle Tire needed an efficient system to ensure accurate call scoring while maintaining high customer satisfaction across its vast network. The manual process, which covered just 4% of total calls, fell far short of what was needed. With inaccurate data and limited insights, it became difficult for Belle Tire to measure the true impact of its marketing efforts and improve the customer experience.

The Solution: Convirza’s Call Scoring Automation

To address these challenges, Belle Tire implemented Convirza’s call tracking and scoring solutions, powered by Conversation Analytics and Sales Optimization. The technology automated the call scoring process, ensuring that every call was analyzed and scored accurately. With a custom-built six-step scorecard and AI integration, Convirza helped Belle Tire boost call scoring accuracy to 95%.

Not only did the system track and analyze calls in real-time, but it also provided actionable insights that allowed Belle Tire to optimize their marketing spend and improve customer interactions at every touchpoint.

Results: Dramatic Cost Savings and Efficiency Gains

The results from Convirza’s solution were immediate and impactful:

• 75% Cost Reduction: By automating the call scoring process, Belle Tire significantly reduced manual labor costs, cutting monthly expenses by over $100,000.
• 95% Call Scoring Accuracy: The automated solution dramatically improved accuracy compared to the 85% achieved through manual processes.
• Real-Time Data: Convirza’s platform delivered real-time data, allowing Belle Tire to make quick adjustments to marketing strategies, improving both ROI and customer satisfaction.

A Partnership for Success

Convirza’s collaboration with Belle Tire resulted in one of the most successful cost-reduction initiatives in the company’s history. The call scoring automation not only improved operational efficiency but also provided Belle Tire with valuable insights that helped them drive business growth.

By utilizing Convirza’s Conversation Analytics and Sales Optimization tools, Belle Tire was able to:

• Score every incoming call with precision.
• Gain insights that informed smarter marketing decisions.
• Reduce labor costs substantially, resulting in long-term operational savings.

Conclusion: A Roadmap to Operational Efficiency

For companies like Belle Tire that handle a high volume of customer interactions, Convirza’s call scoring and tracking solutions offer a clear path to efficiency and cost savings. By automating the call scoring process and delivering actionable insights, Belle Tire not only optimized its marketing strategy but also significantly improved its customer experience.

If your business faces similar challenges with call tracking, customer satisfaction, or marketing attribution, Convirza can provide the tools you need to streamline operations and drive meaningful results.

Learn more about Convirza’s solutions and how they can transform your business just like they did for Belle Tire.