Influencer Marketing has been exploding in recent years. It seems every large brand utilizes influencers to help them promote their product and appearance.

What did you wish to be when you grew up? A doctor? An engineer? Or A lawyer?

If you ask the kids this question today, chances are they wouldn’t respond with those typical ambitions.

75% of children said that they want to grow up to be a “vlogger” or “Youtuber”. In short, kids today want to be an influencer. (Source)

If kids look up ti influencers, it is no surprise that influencers are everywhere on social media. Any platform, TikTok, Instagram, Youtube or any others, has influencers with a following.

Influencer marketing is becoming a full-time job for many internet stars, and companies are eager to capitalize. In addition, influencers have niche audiences that often work perfectly with what a brand would like to promote.

It is estimated that the industry is valued at $14.27 billion in 2022. (Source)

Influencer marketing is one of the hottest and powerful marketing strategies today. It is one of the best techniques to quickly promote your brand online and boost awareness among your target audience.

94 percent of marketers found influencer marketing to be effective. (Source)

What exactly is influencer marketing and why is influencer marketing important?

What Is Influencer Marketing?

According to Moz,

“Influencer marketing is the name we give to the process of developing relationships with influential people. Such process, can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on your having something great to offer your potential customers and the audience of the influencer, and it also depends on your building a great relationship with the influencer as well.”

In simple words, influencer marketing is getting someone super famous to talk about your brand and promote your products on (social) media. Influencers can be established leaders in the niche your target market sits.

Influence marketing is an art and science. The art is the crafting and creating of content that adds value to people’s lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the…

Here are 20 important statistics about influencer marketing that you should know.

Benefits of Influencer Marketing

#1 Builds Trust and Reliability

Why do you feel people follow influencers on social media? Because they are motivated by them and trust them. People admire their content and recommendations.

51% of marketers believe they acquire better customers through influencer marketing. (Source)

Also, customers no longer support brands that blow their own horns. Rather, they want to know what others have to say about your brand. Therefore, any suggestion or insight coming from influencers is highly trusted by their followers.

Consumers want to hear from people that they idolize and respect. They trust these recommendations more than advertising from brands. – Jeff Bullas

#2 Reaches Your Target Audience

Driving a thousand visitors every day to a website is a great goal to achieve, but if these visitors are not highly targeted, they might not be interested in your products or brand.

Such visitors immediately leave your website when they realize the website does not include the information they are looking for. This can cause low conversion rates and high bounce rates, which negatively affect the website’s search engine rankings.

However, when you work with an influencer whose niche matches with your products, you communicate your message to a relevant audience. You don’t need to spend additional funds on testing and finding your audience; the influencer has already built this audience on social media.

Read more about How to Find Your Target Audience in 6 Simple Steps.

For example, Danielle Bernstein’s fashion blog capitalized on influencer marketing. His blog, We Wore What, joined Fiji Water to generate Bodyworewhat, an influencer marketing campaign offering eight-minute workout videos with Bernstein and personal trainer Eric Johnson.

This campaign was meant to show Fiji’s commitment to hydrating those who want to look and feel as fit as Bernstein while helping her fans get there with all the right motivators. It gave both brand exposure to an entirely new audience of potential customers.