Conversation Analytics® Reveals Untapped Product Demand

by Convirza
2024-06-18

by Convirza
June 18, 2024

Hard work and customer satisfaction go hand in hand in the blue-collar field. Understanding what your customers want can sometimes feel like a guessing game. Conversation Analytics® is a powerful AI tool that siphons through conversations to pinpoint customer needs and deliver data on new business opportunities across various trades.

Missed Opportunities in Customer Conversations

From tire shops to roofing companies, these businesses rely on word-of-mouth and repeat customers. Yet, traditional feedback methods often miss the mark. Customers might not always directly voice their concerns or fully articulate their ideal solutions.

These are some of the scenarios we hear in customer’s conversations:

Tire Shop Customer: “I wish there were a way to get a reminder when my tires need to be rotated.”
Contractor: “I’d love to find a company that offers weekend appointments for estimates.”
Automotive Tool Shop: “I need a toolset specifically designed for working on electric vehicles.”
Landscaping Customer: “I’m looking for a low-maintenance landscaping option that still looks beautiful.”
Home Remodeler: “I wish I could see a 3D rendering of my kitchen before we start the project.”
Roofing Customer: “I’d like a warranty that covers both labor and materials.”

These valuable insights might go unheard, leaving businesses unaware of potential product, service, or customer experience improvements.

The Solution is Conversation Analytics®

Conversation Analytics® acts as a blueprint for understanding customer needs. Convirza has analyzed millions of calls, and we have the data and can help you understand the following:

Pain points: What are customers’ most common frustrations in your industry?
Wish lists: What features or services are customers actively seeking?
Emerging trends: What are the latest trends and technologies influencing your industry?

This data guides you towards solutions that customers truly value.

How Conversation Analytics® Builds a Better Business

Data Collection: Gathers valuable data and uncovers missed opportunities in customer conversations.
Text Analysis: Use natural language processing (NLP) to analyze the content of these conversations.
Sentiment Analysis: Gauge customer satisfaction levels and identify areas for improvement.
Topic Modeling: Identify key themes and recurring concerns.
Insight Extraction: Pinpoint specific product requests, service gaps, or emerging trends.

Building a Stronger Business Foundation

By using Conversation Analytics® to identify hidden customer needs, you can:

Boost Customer Satisfaction: Address pain points proactively and provide solutions customers crave, leading to increased loyalty and positive reviews.
Drive Innovation: Develop new products, services, or features that directly address customer desires and set you apart from the competition.
Optimize Marketing: Tailor your messaging and campaigns to highlight the benefits customers are seeking.
Improve Efficiency: Identify common issues and streamline processes to deliver a smoother customer experience.
Increase Revenue: Create offerings that directly address customer needs, resulting in higher demand and sales.

Customers Capture Once Missed Revenue:

Tire Shop: Offers a tire rotation reminder service via text message.
Contractor: Starts offering weekend estimate appointments and sees a surge in bookings.
Automotive Tool Shop: Creates a curated tool set for electric vehicle repairs.
Landscaping Company: Develop a new package featuring low-maintenance plant options.
Home Remodeler: Invests in 3D rendering software to help clients visualize their projects.
Roofing Company: Creates a comprehensive warranty that covers both labor and materials.

Get Started: Building with Conversation Analytics®

Ready to capture more business? Fill out the form below. You can request a free call analysis or a demo, and we’ll show you the ropes. Stop missing out on the revenue left behind and gain a competitive advantage.